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It's always served as the no-brainer, post-shampoo step that softens and smooths your strands after cleansing. But when a renowned hairstylist dubbed it virtually useless during my latest cut, it made me want to investigate (aka mass-email every expert I know). While shampoo is more fluid, conditioner is thicker and has more substance. The main goals of conditioner are to lock in your hair’s moisture and protect it from the sun and environmental damage. Conditioner is similar to a moisturizer you apply to your skin to help it stay healthy.
shu uemura Urban Moisture Hydro-Nourishing Conditioner
“I usually say no more than 10 minutes is good and make sure to always brush through the hair with the conditioner applied,” he explains. Good Housekeeping participates in various affiliate marketing programs, which means we may get paid commissions on editorially chosen products purchased through our links to retailer sites. If you're looking for something to spritz on after showering to prevent knots and heat damage, this one's for you.
Best Scent: Sol de Janeiro Brazilian Joia Milky Leave-In Conditioner
She has also written for WomensHealthMag.com, Elle.com and HealthCentral.com. Jacqueline (she/her) covers all things e-commerce in beauty, lifestyle and beyond for the Good Housekeeping Institute. Before joining GH in 2021, she was a style and beauty reviews fellow at Insider, testing viral trends, reviewing sustainable brands and more. She's a graduate of the University of Florida's School of Journalism, with a specialty in magazines and mass communication.
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Danusia (she/her) is a senior chemist in the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools. In pharmaceutical sciences with concentration in cosmetic science from the University of Cincinnati. Danusia has over 10 years of experience in the personal care industry including formulation, product development, claim evaluation and efficacy testing. “You know your conditioner is working if your hair is soft, vibrant, and easy to style and run your fingers through,” Toth explains. Factors such as how long you leave your conditioner on before rinsing and the way you apply your conditioner are the key to making this happen. “The proper way to apply conditioner is to the ends of your hair first and then everywhere else.
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Especially dry hair should be regularly treated with conditioner, as should hair that’s frequently styled with hot tools, permed, or colored. Conditioner helps keep your hair soft, moisturized, and protected. However, it’s best to use conditioner after washing your hair with shampoo. Every product in Esquire’s roundups is carefully curated by our fashion and e-commerce teams. With hemp, aloe, and other botanical ingredients, Burt’s Bees has an easy beard balm that softens up your hair in seconds.
One of our testers boasts that it makes hair "much easier than normal to comb through after showering." Another tester straightened their hair and received compliments for its high shine. Shopping for a hair conditioner is like dating – you have to play the field a bit to find the right one to go alongside the best shampoo. Whether an impulsive balayage requires a switch from your regular hair care or long, silky Cher-like strands remain your glamour inspo, a good, hydrating conditioner can bring you one step closer to reaching your hair goals. To compile this list, our team of editors and contributors spent hours researching the best conditioners on the market, evaluating them based on ingredients, benefits, hair type compatibility, intended use, and value.
What’s the difference between a conditioner, deep conditioner, and hair mask?
"I love that this treatment repairs damage while adding shine and softening the hair," says Ashley. "Plus it has a special bond-building technology and cashmere protein complex to help strengthen and smooth." While it's great for bleached hair, it can be used on all hair types. Be careful when closing the jar after use; a few reviewers found that it leaks easily. In the Lab, we test products on hair swatches for aspects including strength, softness and color vibrancy after use.
Emerge My Mane BFF Leave-In Conditioner
This includes panthenol (an emollient), aloe vera, and silk amino acids. It also contains green tea extract, which is anti-inflammatory, and sunflower seed extract, which the brand says can help with shine and softness. This leave-in conditioner is safe for color-treated hair and Leaping Bunny Certified, a distinction that confirms that this product was not tested on animals.
"Not all hair reacts to products the same way and that’s due to density, texture and color," says Ford. If you have virgin fine hair, you would likely use a different deep conditioner than kinky, curly or bleached hair. Our GH Beauty Lab Director Birnur Aral swears by this mineral mud treatment from Saphira Hair.
We love Emerge MY Man BFF Leave-In Conditioner because it’s formulated with pequi oil and shea butter. These two ingredients will quench even the thirstiest of curls. As a result, your curls will be left hydrated, happy, and with plenty of slip for styling. Scotch Porter’s blend of botanically infused natural ingredients makes for one of the most effective conditioning products on the market, especially if you tend to have sensitive skin.
"Like the other products in this brand's line, this hair mask is infused with 26 of the Dead Sea's minerals," she shares. Pattern is a Black-owned brand, and this conditioner provides just the right amount of slippage and curl definition thanks to its blend of jojoba oil and olive oil. It’s designed for those with normal-porosity hair types and your curls will never feel weighed down, but instead defined. In an oversaturated market of hair products, Shea Moisture continues to be a go-to for many with curly hair as it meets the unique needs of their hair type.
Our lab results showed significant conditioning effects, but it weighed hair down slightly. If you're willing to pay extra, prepare yourself for majorly moisturized hair. "Conditioners contain cationic surfactants that are attracted to hair so they actually coat fibers, making strands feel softer, detangled and easier to comb," says Wnek. Look for words like "moisturizing," "nourishing," "replenishing" and "softening" on the bottle. Investing in a good conditioner means getting hair that's smoother, softer, better hydrated and less prone to breakage – but it all starts with the ingredients. "If you need moisture you want to see that is the main purpose of the deep conditioner," says Ashely.
However, you must use the right tone for your hair, says O’Connor. For example, if you have naturally dark brown hair, a green shampoo would be best since red is the undertone in dark brown hair, and green counteracts enhance color and remove any brassiness, she says. The duration of the color deposited by these shampoos depends on factors such as frequency of use, the hair's porosity, and the shampoo's specific formulation.
Firstly, this conditioner uses almond milk and fair-trade shea butter to deliver intense hydration and definition to your curls. Secondly, it’s formulated without sulfates, parabens, or phthalates. Looking for the best natural hair conditioner that will add extra shine to your strands while also keeping your curls protected? Try Dove Amplified Textures Moisture Lock Leave-In Conditioner. This formula is infused with jojoba oil, which helps provide moisture throughout the whole day. If your hair is extra thirsty, why not try a leave-in conditioner?
Danusia Wnek provided all of the testing data and other important information about deep conditioners. She has spent seven years researching and developing testing protocols for haircare products for the Good Housekeeping Institute. These categories include cleansing conditioners, moisturizing and volumizing shampoo and conditioners, volumizing sprays, flat irons, hairdryer brushes and dry shampoos. Her favorite hair test so far has been evaluating blowdry accelerator sprays to see whether they actually work. A lot of people steer clear of deep conditioners for fear that it will weigh their hair down. If that rings true, this L’Oréal Paris liquid deep treatment, a GH Beauty Award winner, is a good one to try.
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